All free tools
A tool by Mark Ullah | The Growth & Exit Collective

Net Profit First
Pricing Calculator.

Price for the take-home you actually want. Enter your costs and your desired after-tax profit — we'll gross it up for tax and GST so your number is the right number.

Product / service details

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Pricing mode

How after-tax profit works

Set your desired take-home profit percentage (after tax). We gross it up so the price recovers tax and still leaves the take-home you asked for.

Your desired after-tax profit12%
Tax rate25%
Required pre-tax profit16.00%
12%
25%
10%
Recommended selling price
A$1,636.91
Including 10% GST
Price ex GSTA$1,488.10
GST (10%)A$148.81
Total costsA$1,250.00
Profit before taxA$238.10
Tax (25%)A$59.53
Take-home net profit
A$178.57
12.0% of revenue (after tax)
At a glance
Markup on cost31.0%
Margin on sale24.0%
Pre-tax profit %16.0%
Ready to go deeper?

Turn better pricing into a more valuable business.

The calculator is a start. If you'd like to walk through your numbers — and what they mean for growth or exit — book a free strategy session.