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A tool by Mark Ullah | The Growth & Exit Collective

The Opportunity Qualifier

Most sales teams lose more money on the tenders they chase and lose than on the ones they never bid. Two gates, fourteen questions, ten minutes — and a clear verdict on whether this opportunity is worth your team's time.

Stop paying for tenders you were never going to win.

A single lost RFx can swallow weeks of your best people. This is the scoring instrument I use with sales teams to call it early — bid hard, or walk away with your margin intact.

  • Gate 1 — Should we sell? Score the quality of the business itself: revenue, margin, risk, resourcing and strategic fit.
  • Gate 2 — Can we sell? Score your real odds: momentum, relationships, differentiation and the client's decision process.
  • Get an instant verdict from Disqualified through to Premium Qualified, plus the exact scores dragging you down.
  • Use it live in a pipeline review to end the arguments about which deals get the resources.
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