All free toolsPrice Impact
A tool by Mark Ullah | The Growth & Exit Collective
Price Impact
Calculator.
Most owners price on history, gut feel, or what a competitor charges. Two moves — a price rise or a discount — can look similar on the invoice and produce very different outcomes on the bank statement. Enter your numbers below and see the real impact before you make the move.
Which move are you considering?
$
35%
10%
The rule of thumb. A price rise of 10% on a 35% margin means sales could fall by up to 22.2% before you'd be worse off than today.
Do this today
- 1Set a date this week for an across-the-board price review — most businesses under-price simply because they haven't looked in years.
- 2Add a policy (and a price) for urgent or special-request work, instead of absorbing the cost of disruption.
- 3Pick your highest-volume, least price-sensitive product or service and test a small increase there first.
Extra profit, same sales volume
A$50,000
A 10% price rise adds this straight to gross profit — if you keep selling the same amount.
Sales you can lose before profit drops
22.2%
≈ A$111,111 of revenue could disappear and you'd still be no worse off than today.
Ready to price with confidence?
Book a Price for Profit strategy session with Mark.
Profit is your reward for being a business owner — congratulations on taking the first step to increase yours by pricing with confidence. In a Price for Profit session we unpack cost control, price rises, discounting and the other levers that keep an owner-led business genuinely profitable.